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The web page ivm.org.uk states the following, "Developing competence to deliver sustainable value." I saw that the webpage stated " The two most critical factors are management commitment and a competent value applied." They also said " Becoming a member is simple using the new streamlined online application forms. Central London - Institute of Directors. Institute of Value Management Australia 2015 Conference. There are currently no Value Management related jobs advertised. Please check back regularly for updates." The meta header had Value Management as the first optimized keyword. This keyword is followed by Value Engineering, Value Analysis, and Problem solving which isn't as important as Value Management. The other words ivm.org.uk used was Teamwork skills. Market analysis is included but could not be understood by search parsers.